GRAPHIC DESIGN

All Disciplines for Print, Sign & Online.

ONLINE & ANIMATION

Design, Configuration, Deployment & Hosting

EXAMPLES

SHOW & PRESENT

Design for Exhibition, Show & Presentation

Modes of Persuasion

Ethos, Pathos & Logos
Ethos is an appeal to ethics, and it is a means of convincing someone of the character or credibility of the persuader. Pathos is an appeal to emotion, and is a way of convincing an audience of an argument by creating an emotional response. Logos is an appeal to logic, and is a way of persuading an audience by reason.

Modes of Persuasion

The modes of persuasion, often referred to as ethical strategies or rhetorical appeals, are devices in rhetoric that classify the speaker’s appeal to the audience. They are: ethos, pathos, and logos. Ethos or the ethical appeal, means to convince an audience of... read more