All Disciplines for Print, Sign & Online.
SHOW & PRESENT
Design for Exhibition, Show & Presentation
Modes of Persuasion
Ethos, Pathos & Logos
Ethos is an appeal to ethics, and it is a means of convincing someone of the character or credibility of the persuader. Pathos is an appeal to emotion, and is a way of convincing an audience of an argument by creating an emotional response. Logos is an appeal to logic, and is a way of persuading an audience by reason.